The leading blog on nanocellulose

Mats Hjørnevik

Mats Hjørnevik has five years’ experience working on microfibrillated cellulose. As the marketing manager of the Exilva products from Borregaard, he works closely on introducing the concept of microfibrillated cellulose to the market. Mats has a M.Sc. in international marketing and experience from international locations.

Recent Posts

Market & research review: nanocellulose and MFC is THE hot topic

By Mats Hjørnevik 21. March 2017

A lot of work on the MFC and nanocellulose is going on in an increased amount of business fields, all over the globe. We have seen a significant pick up in the strength and reinforcement functionalities of microfibrillated cellulose during the last 6-12 months, where its ability to provide significant strength improvements is clear. This week we have collected three new interesting areas of giving strength and barrier improvements, with exciting opportunities like bone construction with 3D printing, carbon fiber replacement, and water purification. This is your Exilva blog on exciting innovation, don’t miss out on our collection of news this week, and enjoy your reading!

Read more
0 Comments

Temaer: MFC, MFC reviews

Three reasons why water-borne product systems are taking over

By Mats Hjørnevik 7. February 2017

You may have noticed that the number of waterborne systems has increased massively during the past decade. Waterborne systems, like paint and adhesives, where water is the main part of the product in many cases, are popular due to several factors. My goal with this article is to introduce you to what I believe are the three most significant aspects of the increased demand for waterborne product systems, focusing on coatings and adhesives.

Read more
0 Comments

Temaer: MFC

MFC commercial review: new industrial projects announced

By Mats Hjørnevik 10. January 2017

2017 looks exciting regarding the commercial use of microfibrillated cellulose (MFC). New industrial applications pop up regularly as the opportunities with MFC become clearer, and the availability of MFC improves. For example, MFC is known to strengthen composite materials, but the real value comes from the combination of properties that MFC can bring to certain applications, as demonstrated in the two examples below.

Read more
0 Comments

Temaer: MFC

We're Wrapping up 2016 – the top 10 blog post on The Exilva Blog

By Mats Hjørnevik 23. December 2016

It has been an amazing first year for The Exilva Blog and we’ve been proved that the entrance of Microfibrillated Cellulose in a commercial way, excites a massive group out there. We are already more than eager to start the New Year and share more of our experiences, knowledge and ideas with you. First, let us wrap up the first year of blogging with a top 10 Special Edition.

Read more
0 Comments

Temaer: MFC

MFC review: What’s new in the world of mfc/nanocellulose?

By Mats Hjørnevik 15. November 2016


A lot is happening in the world of microfibrillated cellulose and nanocellulose these days. One hot topic is new, engineered materials with MFC. As an example, our blog post on safer batteries with MFC sees a lot of interest, and the ability for MFC to enter into composite materials is an expanding field.  In this week’s post, I will try to give you an update on what’s happening with MFC (and nanocellulose) out there, with a focus on the interesting application fields of materials/composites and water purification.

Read more
1 Comment

Temaer: MFC, MFC reviews

Why microfibrillated cellulose will make a difference in coatings

By Mats Hjørnevik 1. November 2016

One thing has puzzled me lately: How could I make my life easier when re-painting my house? Could I get away with only one coat of paint? Are there paints on the market that give sufficient coverage and protects my home in one layer? If so, are these coatings sprayable?

Read more
0 Comments

Temaer: MFC

How to use HASE and MFC – how can they support rheology modification?

By Mats Hjørnevik 4. October 2016

Microfibrillated cellulose (MFC) is an exciting new technology. The capability of MFC in coatings can be exemplified by its ability to work both as a substitute for HASE (Hydrophobically modified Alkali Swellable Emulsions) technology but also as a synergetic material. For decades, producers of fluid materials have used HASE as the fundamental technology to control flow. Will the new kid on the block, MFC, challenge HASE's position? If so, in what areas? Or is it possible that these two could work together?

Read more
0 Comments

Temaer: MFC

The future of MFC: Applications and uses

By Mats Hjørnevik 13. September 2016

Microfibrillated cellulose (MFC) is already present in a variety of applications, like adhesives, coatings, cosmetics and so on. But where will the future applications of this new material be? Will we find new functionalities from the MFC and how will it work?  My aim with this post is to inspire you to open your mind and let your ideas flow on how you can create a better product using the MFC.

Read more
0 Comments

Temaer: MFC

MFC & Life Cycle assessment

By Mats Hjørnevik 16. August 2016

Sustainability is a widely used concept, but it is critical to understand what it means and that it is more than just a bunch of production data or a waste reduction plan. Cradle-to-cradle thinking is necessary. The whole life cycle, the production, the use and the disposal of the end product matters.

Microfibrillated cellulose (MFC) is based on one of the most abundant natural resources on earth. Cellulose, the raw material for MFC, is the main structural component in all plants. Its versatility in both sourcing and use gives a perfect opportunity to create new and exciting solutions. To understand the perspective of sustainability and MFC, I will put cradle-to-cradle thinking in the setting of life cycle assessment (LCA).

Read more
1 Comment

Temaer: MFC

Microfibrillated Cellulose and HEUR: differences and synergies

By Mats Hjørnevik 12. July 2016

Microfibrillated cellulose (MFC) displays a rheology profile which is similar to a variety of known rheology additives but can also give additional benefits. To further explain the properties of MFC in relation to the rheological landscape, I will grasp on the subject of similarities and synergies between MFC and hydrophobically modified ethoxylated polyurethanes (HEUR), another commonly used rheology modifier.

Read more
0 Comments

Temaer: MFC

A blog from Exilva

Exilva is Borregaard’s innovative new additive within the field of Microfibrillar / Microfibrillated cellulose (MFC). Exilva is a completely natural and infinitely sustainable performance enhancer that improves rheology and stability in product formulations.


Visit www.exilva.com