The leading blog on nanocellulose

Mats Hjørnevik

Mats Hjørnevik has five years’ experience working on microfibrillated cellulose. As the marketing manager of the Exilva products from Borregaard, he works closely on introducing the concept of microfibrillated cellulose to the market. Mats has a M.Sc. in international marketing and experience from international locations.

Recent Posts

Why cellulose fibrils is a completely new cellulose product

By Mats Hjørnevik 20. February 2018

Cellulose fibrils has been present in the academic sector since the 1980’s, but it is completely newborn in a commercial sense. I experience from time to time that the mix up between cellulose fibrils and soluble cellulose (polymers) can create issues in understanding the full potential of the fibrils within a formulation. In this blog post I will try to give you a brief overview of why cellulose fibrils is quite different from the other types of cellulose products as you have learned to know them.

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Temaer: MFC

Research review: new interesting applications for cellulose fibrils

By Mats Hjørnevik 6. February 2018

Within the field of nanocellulose and cellulose fibrils, there is an increasingly rapid pace of new developments, where the cellulose fibrils either appear on its own or as a part of an advanced relationship between several performance enhancers. Today I have collected two highly interesting, but very separate news articles for you, but where the common denominator is the ability to retrieve strength and performance from these types of materials. Enjoy!

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Temaer: MFC reviews, innovation, New materials

Topic Tuesday: High temperature stability with cellulose fibrils

By Mats Hjørnevik 30. January 2018

Another episode of Topic Tuesday where we break down the rheological profile of cellulose fibrils under certain conditions. This week we will show you the robustness of your product's rheology profile under different temperatures when using cellulose fibrils.

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Temaer: rheology, temperature, heat, Stability, Video, Topic Tuesday

Shifting paradigms: introducing alternative technologies

By Mats Hjørnevik 9. January 2018

This week’s blog post started its life when I attended a stakeholder forum which was organized by the Bio-Based Industries Joint Undertaking (BBIJU), a part of the EU H2020 initiative. I listened to a high number of innovators within several fields such as bio-fuels, bio-chemicals, as well as new and more sustainable materials. I started a line of thought, where the word paradigm occurred to me; I am part of a generation raised in the latter part of the 20th century where a majority of things we take for granted are based on technologies from the petroleum sector. The paradigm has given opportunities and challenges, but how does this paradigm affect us and our thoughts on innovation?

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Temaer: innovation, Sustainability, Film, Biodegradability, Environment, New materials

[VIDEO] Topic Tuesday: Thixotropy - the recovery after shear

By Mats Hjørnevik 2. January 2018

This weeks topic is a follow-up from our last Topic Tuesday. Then we talked about the shear thinning properties of cellulose fibrils. Now, we show you the recovery effect and properties - the thixotropy - of the cellulose fibrils back to its original viscosity. With practical examples! 

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Temaer: Flow, Video, Topic Tuesday

Hello 2018! We greet you with our 2017's top 10 blog posts

By Mats Hjørnevik 28. December 2017

Yet another year in the name of innovating with cellulose fibrils has gone by. And again we are thrilled over the engagement and response our readers has shown and given us.  As we continue to learn more on these amazing fibrils, we will make sure you are the first to know, also in 2018. While waiting, here are the top 10 most read blog posts in 2017. 

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Temaer: MFC

Research review: Paper-based electronics – the future of advanced electronics?

By Mats Hjørnevik 26. December 2017

I stumbled over an article the other day, grasping the opportunity that’s emerging in relation to making electronics based on cellulose sources. The world around us is in an exponential pace making innovations in electronics. So I asked myself the question after reading the article I in this blog post will refer to: can we make smarter electronics with paper-based versions?

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Temaer: MFC reviews

[VIDEO] Topic Tuesday: Shear thinning properties with cellulose fibrils

By Mats Hjørnevik 19. December 2017

We are back with another Topic Tuesday, and today's easy digestible 4 minutes of fame will introduce you to one of our favorite topics: the rheology behavior of cellulose fibrils. Jump on board, as we dig into the shear thinning properties and show you some real life examples.

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Temaer: rheology, Video, Topic Tuesday

[VIDEO] Topic Tuesday: Cellulose fibrils compatibility with solvents

By Mats Hjørnevik 28. November 2017

Once again, welcome to Topic Tuesday, brought to you by the Exilva Blog. Topic Tuesday is dedicated to one specific topic, providing you with information on cellulose fibrils straight from the top of our head. Today we will introduce you to cellulose fibrils' compatibility and performance with various solvents

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Temaer: Video, Topic Tuesday, compatibility, waterborne, solvents

Montmorillonite Clay (Bentonites) and cellulose fibrils

By Mats Hjørnevik 21. November 2017

Montmorillonite (Bentonite) clay and cellulose fibrils has a lot in common since they both can be used as a rheology modifier in different industries. However, there are also clear distinct differences. I aim to show you how I reflect on these two product technologies, and how you can look for synergies and new innovations when using cellulose fibrils and clay. I will first review the non-soluble nature which is common for these materials and then show how this is reflected in the rheology and stability properties of each. I will also focus my discussion on the bentonite branch of montmorillonite clays due to its similarities with the cellulose fibrils

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Temaer: MFC, temperature, Strength, Stability, pH

A blog from Borregaard

Exilva is Borregaard’s innovative new additive within the field of Microfibrillar / Microfibrillated cellulose (MFC). Exilva is a completely natural and infinitely sustainable performance enhancer that improves rheology and stability in product formulations.


Visit www.exilva.com

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