The leading blog on nanocellulose

Mats Hjørnevik

Mats Hjørnevik has five years’ experience working on microfibrillated cellulose. As the marketing manager of the Exilva products from Borregaard, he works closely on introducing the concept of microfibrillated cellulose to the market. Mats has a M.Sc. in international marketing and experience from international locations.

Recent Posts

Market & Research Review: new developments within MFC and nanocellulose

By Mats Hjørnevik 25. April 2017

There is a high number of new developments going on in the field of microfibrillated cellulose (MFC) and nanocellulose these days. For example, there are several global initiatives on saving the world from the excess of plastic materials and their pollution by utilizing MFC and nanocellulose. Another hot topic is successful implants of 3D printed nanocellulose being created in Sweden. My third pick of the week is reducing plastic in packaging by biodegradable material being developed in Canada. Let’s take a closer look at this week’s compilation of news from the world of MFC and nanocellulose.

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Temaer: MFC reviews

Why new materials can play an important role in new innovations

By Mats Hjørnevik 18. April 2017

Solving problems you have or initiate new innovations can lead down quite different paths. Sometimes the urge to get rid of a problem can lead to many quick decisions, but what should one really look for in these types of situations? Should your standard tool box of problem solvers be used, or do you have the opportunity to focus on upgrading this box? In this blog post, I will try to show you some concrete examples why adding new tools to your tool box can improve your functionalities beyond your scope, using the microfibrillated cellulose as an example. Simply, why new functionality beats substitution.

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Temaer: MFC, innovation

Curiosity will get you ahead in an increasingly disruptive landscape

By Mats Hjørnevik 28. March 2017

Many strategy processes start with the question “how can we improve our business?”. This is a question leading to many possible routes, but keeping in touch with where the major lines and trends around you are moving is always important. In our increasingly disruptive age, many of the drivers for new strategy are coming from the functionality of new products or solutions. So how can you as an industrial company keep your company in front of the rest or obtain that situation? I will show you some of my ideas on how you, by utilizing already available solutions out there, can take the necessary steps to ensure you’re the one who disrupts, not being the one that’s disrupted.

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Temaer: innovation

Market & research review: nanocellulose and MFC is THE hot topic

By Mats Hjørnevik 21. March 2017

A lot of work on the MFC and nanocellulose is going on in an increased amount of business fields, all over the globe. We have seen a significant pick up in the strength and reinforcement functionalities of microfibrillated cellulose during the last 6-12 months, where its ability to provide significant strength improvements is clear. This week we have collected three new interesting areas of giving strength and barrier improvements, with exciting opportunities like bone construction with 3D printing, carbon fiber replacement, and water purification. This is your Exilva blog on exciting innovation, don’t miss out on our collection of news this week, and enjoy your reading!

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Temaer: MFC, MFC reviews

Three reasons why water-borne product systems are taking over

By Mats Hjørnevik 7. February 2017

You may have noticed that the number of waterborne systems has increased massively during the past decade. Waterborne systems, like paint and adhesives, where water is the main part of the product in many cases, are popular due to several factors. My goal with this article is to introduce you to what I believe are the three most significant aspects of the increased demand for waterborne product systems, focusing on coatings and adhesives.

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Temaer: MFC

MFC commercial review: new industrial projects announced

By Mats Hjørnevik 10. January 2017

2017 looks exciting regarding the commercial use of microfibrillated cellulose (MFC). New industrial applications pop up regularly as the opportunities with MFC become clearer, and the availability of MFC improves. For example, MFC is known to strengthen composite materials, but the real value comes from the combination of properties that MFC can bring to certain applications, as demonstrated in the two examples below.

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Temaer: MFC

We're Wrapping up 2016 – the top 10 blog post on The Exilva Blog

By Mats Hjørnevik 23. December 2016

It has been an amazing first year for The Exilva Blog and we’ve been proved that the entrance of Microfibrillated Cellulose in a commercial way, excites a massive group out there. We are already more than eager to start the New Year and share more of our experiences, knowledge and ideas with you. First, let us wrap up the first year of blogging with a top 10 Special Edition.

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Temaer: MFC

MFC review: What’s new in the world of mfc/nanocellulose?

By Mats Hjørnevik 15. November 2016


A lot is happening in the world of microfibrillated cellulose and nanocellulose these days. One hot topic is new, engineered materials with MFC. As an example, our blog post on safer batteries with MFC sees a lot of interest, and the ability for MFC to enter into composite materials is an expanding field.  In this week’s post, I will try to give you an update on what’s happening with MFC (and nanocellulose) out there, with a focus on the interesting application fields of materials/composites and water purification.

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Temaer: MFC, MFC reviews

Why microfibrillated cellulose will make a difference in coatings

By Mats Hjørnevik 1. November 2016

One thing has puzzled me lately: How could I make my life easier when re-painting my house? Could I get away with only one coat of paint? Are there paints on the market that give sufficient coverage and protects my home in one layer? If so, are these coatings sprayable?

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Temaer: MFC

How to use HASE and MFC – how can they support rheology modification?

By Mats Hjørnevik 4. October 2016

Microfibrillated cellulose (MFC) is an exciting new technology. The capability of MFC in coatings can be exemplified by its ability to work both as a substitute for HASE (Hydrophobically modified Alkali Swellable Emulsions) technology but also as a synergetic material. For decades, producers of fluid materials have used HASE as the fundamental technology to control flow. Will the new kid on the block, MFC, challenge HASE's position? If so, in what areas? Or is it possible that these two could work together?

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Temaer: MFC

A blog from Borregaard

Exilva is Borregaard’s innovative new additive within the field of Microfibrillar / Microfibrillated cellulose (MFC). Exilva is a completely natural and infinitely sustainable performance enhancer that improves rheology and stability in product formulations.


Visit www.exilva.com