The leading blog on nanocellulose

Mats Hjørnevik

Mats Hjørnevik has five years’ experience working on microfibrillated cellulose. As the marketing manager of the Exilva products from Borregaard, he works closely on introducing the concept of microfibrillated cellulose to the market. Mats has a M.Sc. in international marketing and experience from international locations.

Recent Posts

Why sustainable innovations will make our planet healthier; our globe is changing

By Mats Hjørnevik 26. September 2017

2017 has been a year of record storms and hurricanes. In August and September, the hurricanes lined up in the Atlantic and entered into populated areas one after another. The National Oceanic and Atmospheric Administration (NOAA) in the US reports that the statistics show an upward trend, also correlating to the size and magnitude of these hurricanes. The statistical data show uncertainties during the period from 1880s to 2016, but NOAA believes that the trend (based on research) shows a significant increase both in frequency and magnitude going forward. Why do I start my blog post on a nanocellulose blog with this? Well, because the link NOAA put between the Atlantic hurricane trends and global warming is obvious.

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Temaer: innovation, Sustainability

Nanocellulose Research Review: Commercial update Sept. 2017

By Mats Hjørnevik 5. September 2017

The field of nanocellulose, fibrils of cellulose and microfibrillated cellulose is moving rapidly in the direction of full commercialization. Still, there are many undescribed application areas that are appearing, with higher and lower levels of innovation. In this week’s review, I am covering two very interesting stories; the increased interest from Japanese motor industry in utilizing the nanocellulose as components for their vehicles, and 3D printing of a nanocellulose alginate product.

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Temaer: MFC reviews, innovation

The future of Aerospace, and its demand for new materials

By Mats Hjørnevik 25. July 2017

Innovation in aerospace technologies is moving forward with a very high pace. Since the mid-1990s we have seen the birth of much more energy efficient propulsion systems, increased use of advanced materials like carbon fiber, a higher level of adhesives used and improved customer experience through noise reduction. So what’s next on the agenda for all the companies involved? Can we continue to improve the materials or have we started to reach the end of optimization? And are there any new materials coming that could be part of changing the game yet again? 

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Temaer: Strength

Can I improve the strength of my products by using MFC?

By Mats Hjørnevik 20. June 2017

The ability of nanocellulose and microfibrillated cellulose to provide strength in different products has been discussed and studied for a long time. MFC fibers are strong and lightweight and has large surface area which makes it an excellent candidate for strengthening aid. Some are referring to the composites containing MFC as being “the next world-changing supermaterial” (Gizmodo, 2014), while others believe that they can be part of car production (Financial Post 2017). So how is this actually working?

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Temaer: MFC, Strength, Film

Market & Research Review: New materials based on nanocellulose

By Mats Hjørnevik 30. May 2017

There are many exciting new innovations coming through in the field of nanocellulose and microfibrillated cellulose these days. In this week’s news on MFC, read about innovations ranging from artificial silk production to stand up pouches.

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MFC and its resistance to heat: Can it create opportunities?

By Mats Hjørnevik 23. May 2017
Microfibrillated cellulose is an interesting rheology additive in several aspects due to its multi-functionalities. It can create pseudoplastic behaviour in flowing systems, prevent cracking of curing systems, improve barrier properties of cured systems, just to name a few opportunities. However, one of its less known characteristics is its ability to perform under a range of different temperatures, without losing the ability to provide the desired viscosity profile. I will in this week’s post focus on how MFC performs at high temperatures in the liquid phases and how it performs in comparison to more well-known rheology additives.
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Temaer: MFC, rheology, temperature, heat

How the demands on sustainability can change the business

By Mats Hjørnevik 9. May 2017

There is a lot of written and unwritten examples of defining sustainability. The following definition is given by Mirriam Webster: “a method of harvesting or using a resource so that the resource is not depleted or permanently damaged”. There are a lot of opinions on what’s sustainable. So what’s to know about this subject?

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Temaer: MFC, Sustainability

Market & Research Review: new developments within MFC and nanocellulose

By Mats Hjørnevik 25. April 2017

There is a high number of new developments going on in the field of microfibrillated cellulose (MFC) and nanocellulose these days. For example, there are several global initiatives on saving the world from the excess of plastic materials and their pollution by utilizing MFC and nanocellulose. Another hot topic is successful implants of 3D printed nanocellulose being created in Sweden. My third pick of the week is reducing plastic in packaging by biodegradable material being developed in Canada. Let’s take a closer look at this week’s compilation of news from the world of MFC and nanocellulose.

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Temaer: MFC reviews

Why new materials can play an important role in new innovations

By Mats Hjørnevik 18. April 2017

Solving problems you have or initiate new innovations can lead down quite different paths. Sometimes the urge to get rid of a problem can lead to many quick decisions, but what should one really look for in these types of situations? Should your standard tool box of problem solvers be used, or do you have the opportunity to focus on upgrading this box? In this blog post, I will try to show you some concrete examples why adding new tools to your tool box can improve your functionalities beyond your scope, using the microfibrillated cellulose as an example. Simply, why new functionality beats substitution.

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Temaer: MFC, innovation

Curiosity will get you ahead in an increasingly disruptive landscape

By Mats Hjørnevik 28. March 2017

Many strategy processes start with the question “how can we improve our business?”. This is a question leading to many possible routes, but keeping in touch with where the major lines and trends around you are moving is always important. In our increasingly disruptive age, many of the drivers for new strategy are coming from the functionality of new products or solutions. So how can you as an industrial company keep your company in front of the rest or obtain that situation? I will show you some of my ideas on how you, by utilizing already available solutions out there, can take the necessary steps to ensure you’re the one who disrupts, not being the one that’s disrupted.

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Temaer: innovation