Introducing a totally new material or technology to the market can often be challenging. Most people tend to have their favorite products which they know and prefer to work with. The natural way of testing of a new material is to compare it with the current products and apply the existing working routines to the first test runs. In some cases this approach might work but unfortunately in many cases it leads to a failure.
Today we will discuss about the important things that you should keep in mind when taking the first steps into the world of microfibrillated cellulose (MFC) and tell you how to gain the full potential out of it.