Solving problems you have or initiate new innovations can lead down quite different paths. Sometimes the urge to get rid of a problem can lead to many quick decisions, but what should one really look for in these types of situations? Should your standard tool box of problem solvers be used, or do you have the opportunity to focus on upgrading this box? In this blog post, I will try to show you some concrete examples why adding new tools to your tool box can improve your functionalities beyond your scope, using the microfibrillated cellulose as an example. Simply, why new functionality beats substitution.
Many strategy processes start with the question “how can we improve our business?”. This is a question leading to many possible routes, but keeping in touch with where the major lines and trends around you are moving is always important. In our increasingly disruptive age, many of the drivers for new strategy are coming from the functionality of new products or solutions. So how can you as an industrial company keep your company in front of the rest or obtain that situation? I will show you some of my ideas on how you, by utilizing already available solutions out there, can take the necessary steps to ensure you’re the one who disrupts, not being the one that’s disrupted.