The leading blog on nanocellulose

Mats Hjørnevik

Mats Hjørnevik has five years’ experience working on microfibrillated cellulose. As the marketing manager of the Exilva products from Borregaard, he works closely on introducing the concept of microfibrillated cellulose to the market. Mats has a M.Sc. in international marketing and experience from international locations.

Recent Posts

Three reasons why water-borne product systems are taking over

By Mats Hjørnevik 4. December 2018

You may have noticed that the number of waterborne systems has increased massively during the past decade. Waterborne systems, like paint and adhesives, where water is the main part of the product in many cases, are popular due to several factors. My goal with this article is to introduce you to what I believe are the three most significant aspects of the increased demand for waterborne product systems, focusing on coatings and adhesives.

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Temaer: MFC

[RESEARCH REVIEW] New materials are emerging; can they shift current technologies?

By Mats Hjørnevik 27. November 2018

The technology of cellulose fibrils/nanocellulose is breaking new grounds, and my research review this week is focusing on materials development. So if you are wondering how new increasingly sustainable nanocellulose/thermoplastic solutions are looking, you should not miss out on this week’s research review!

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Temaer: plastics, MFC reviews, renewable, Biodegradability, Sustainability

[VIDEO] Topic Tuesday: Lime mortar can better compete with concrete, with new rheology additives available

By Mats Hjørnevik 20. November 2018

Lime, consisting of air lime and hydraulic lime, is one of the most important historical construction materials. Due to new plasticizer technologies available, we are now seeing a new golden era approaching for this material? Don't miss out on this Topic Tuesday subject that can give you insights into improving lime mortar formulations which can outcompete concrete materials by enhancing workability and appearance.

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Temaer: viscosity, Topic Tuesday, rheology

Important rheological properties of cellulose fibrils / nanocellulose

By Mats Hjørnevik 13. November 2018

Rheology is the study of deformation and flow of material under stress, for example how easily material changes its form when it is pressed, or how easy it is to pump liquid in the pipes. Yield stress and viscosity are two importance aspects in the study of rheology and I will today exemplify this by using the cellulose fibrils/nanocellulose technology. 

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Temaer: MFC, rheology

[VIDEO] Topic Tuesday: Can I create safer and better performing batteries by using stronger and thinner films?

By Mats Hjørnevik 6. November 2018

Trends are clear; today's technology demands expect smaller and lighter devices, while at the same time the need for digital speed, pace and stamina is a potential deal breaker. How do you cope with this when developing tomorrows technology? In today's Topic Tuesday we serve you some interesting thoughts on how to keep your batteries safer, so you can focus on staying in front in the ongoing development marathon. 

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Temaer: Batteries, Topic Tuesday, Film, heat

How to compare rheology additives: The example of nanocellulose/cellulose fibrils and HASE

By Mats Hjørnevik 23. October 2018

For decades, producers of fluid materials have used HASE as the fundamental technology to control flow. How can new technologies complement this work horse of rheology modification? This week I am trying to uncover the key aspects of the HASE technology and give you ideas on the HASE technology in relation to the world I am familiar with: nanocellulose and cellulose fibrils. 

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Temaer: MFC, Cellulose Fibrils, New materials, compatibility

How to compare rheology additives: the example of nanocellulose/Cellulose fibrils and HEUR

By Mats Hjørnevik 16. October 2018

As a researcher, to have an overview of the alternatives available in your area of profession is of importance. In the landscape of rheology, new alternatives are emerging. In my short review today, I will grasp on the subject of similarities and potential synergies between two of the candidates you should note down: nanocellulose and hydrophobically modified ethoxylated polyurethanes (HEUR). Here are my hints and tips  on how to understand these two technologies better.

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Temaer: MFC, leveling, New materials, pH

[VIDEO] Topic tuesday: Sag vs. leveling. Can you handle 'em both?

By Mats Hjørnevik 9. October 2018

A fast viscosity recovery is good, and some times crucial, but that would also affect the leveling, right? In this weeks Topic Tuesday, we discuss how you can cope with the issue of getting fast recovery - and avoid sag - while getting your coating layer in level. We may also have some exciting ideas for you if you have problems with cracking. 

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Temaer: coating, leveling, anti-cracking, sag, viscosity, open time, Film

[VIDEO] Topic Tuesday: You need to change the way you think!

By Mats Hjørnevik 25. September 2018

Suddenly, the new tax on pollutants in China, their ban on solvent based coatings for containers, and the city of Shanghais ban on solvent based coatings for exterior walls and wood ware has changed things. Do you want to know more on how to adapt in rapid market changes like these? In this topic Tuesday we are discussing this and showing you a couple of concrete examples to get your ideas start running. Don´t miss out on this weeks interesting discussion on saving business with the necessary level of innovation.

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Temaer: Sustainability, innovation, New materials

I need to improve the strength of my products, how can I do this?

By Mats Hjørnevik 18. September 2018

There are several solutions to improve strength performance, and there are new materials available on the market. But how do you find the reinforcement additives and agents that provides the benefits you are looking for? And can this be done inline with the increased demand for sustainability at the same time? Spend a couple of minutes on this weeks blog post, and get some inputs and ideas on what to expect from one of these new materials.

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Temaer: MFC, Strength, Film, Cellulose Fibrils, New materials