The leading blog on nanocellulose

Mats Hjørnevik

Mats Hjørnevik has five years’ experience working on microfibrillated cellulose. As the marketing manager of the Exilva products from Borregaard, he works closely on introducing the concept of microfibrillated cellulose to the market. Mats has a M.Sc. in international marketing and experience from international locations.

Recent Posts

Topic Tuesday: Next generation gypsum boards

By Mats Hjørnevik 16. April 2019

Gypsum boards (plasterboard/drywall) are a very commonly used product in the construction industry. Currently, the production of the boards is a labor-intensive, CO2 producing and energy consuming process with the need for many synthesized additives to retain the flow, strength and setting profiles. What if you could change that?

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Temaer: Construction, Other use areas for MFC

How has China become leading in sustainable technologies?

By Mats Hjørnevik 20. February 2019

In China we are currently seeing a massive shift towards sustainable technologies. Many are describing China as the next green superpower, and that China is positioning itself towards a new area where the accessibility to energy is becoming very different from the current situation. This can shift the power balance towards economies which embrace the new opportunities from more sustainable solutions. Where can you find opportunities in this? And are there opportunities for novel sustainable materials like cellulose fibrils and microfibrillated cellulose (MFC)?

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Temaer: innovation, Sustainability, Environment, renewable

Why new materials can play an important role in new innovations

By Mats Hjørnevik 7. February 2019

 Solving problems you have or initiate new innovations can lead down quite different paths. Sometimes the urge to get rid of a problem can lead to many quick decisions, but what should one really look for in these types of situations? Should your standard tool box of problem solvers be used, or do you have the opportunity to focus on upgrading this box? In this blog post, I will try to show you some concrete examples why adding new tools to your tool box can improve your functionalities beyond your scope, using the microfibrillated cellulose as an example. Simply, why new functionality beats substitution.

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Temaer: MFC, innovation

Why cellulose fibrils (microfibrillated cellulose) will make a difference in coatings

By Mats Hjørnevik 29. January 2019

Coating performance is often very complex, and can depend on the coating system itself, substrate to be coated, conditions during coating etc. Increasing the performance is often a lengthy process with multiple tests on wet paint performance and dried coating performance. Key aspects of wet paints can be control of rheology, and for solid coatings the ability to improve endurance. Are there technologies available for aiding on the key aspects? For sure. Are there new sustainable additives which can improve the new water borne technologies? Let me show you an example of exactly that in this blog post.

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Temaer: MFC, coating, Cellulose Fibrils, spraying

Innovation is a gambling you cannot stand to lose. 5 steps to ensure performance from your projects

By Mats Hjørnevik 8. January 2019

Once you have taken the decision to strengthen your business based on organic growth you have already taken a very important strategic step. At the same time, you have placed yourself at the gambling table, because with all new opportunities comes a risk. But how can you take measures to control this risk and mitigate it as much as possible? Here are some practices you can utilize when looking for technological enablers to your new bio-based innovations.

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Temaer: innovation, waterborne, Biodegradability, Environment, New materials, renewable

[VIDEO] Topic Tuesday: Is bio-based becoming a consideration in construction industry?

By Mats Hjørnevik 4. January 2019

We rely on well-proven construction technologies wherever we move around. The construction technologies have been developed for decades to make sure that we have long-living and safe infrastructure and buildings around us. But in a world moving in increasing speed towards more emphasis on lowering emissions and waste, how is the construction industry affected? And are there any ready-made bio-based solutions available?

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Temaer: Sustainability, Topic Tuesday, Environment, Construction

Focus on sustainability is changing business!

By Mats Hjørnevik 18. December 2018

We are starting to see major shifts towards increased focus on sustainability, with examples like the likely upcoming EU ban on single use plastics, and the Chinese environmental tax on solvent based coatings. Your company and its competitive advantage will be defined by the ability shown in adapting to this. I will in this blog post touch upon a subject that can be important to assess for you going forward. 

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Temaer: Sustainability, Environment, Cellulose Fibrils

Three reasons why water-borne product systems are taking over

By Mats Hjørnevik 4. December 2018

You may have noticed that the number of waterborne systems has increased massively during the past decade. Waterborne systems, like paint and adhesives, where water is the main part of the product in many cases, are popular due to several factors. My goal with this article is to introduce you to what I believe are the three most significant aspects of the increased demand for waterborne product systems, focusing on coatings and adhesives.

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Temaer: MFC

[RESEARCH REVIEW] New materials are emerging; can they shift current technologies?

By Mats Hjørnevik 27. November 2018

The technology of cellulose fibrils/nanocellulose is breaking new grounds, and my research review this week is focusing on materials development. So if you are wondering how new increasingly sustainable nanocellulose/thermoplastic solutions are looking, you should not miss out on this week’s research review!

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Temaer: MFC reviews, Sustainability, Biodegradability, plastics, renewable

[VIDEO] Topic Tuesday: Lime mortar can better compete with concrete, with new rheology additives available

By Mats Hjørnevik 20. November 2018

Lime, consisting of air lime and hydraulic lime, is one of the most important historical construction materials. Due to new plasticizer technologies available, we are now seeing a new golden era approaching for this material? Don't miss out on this Topic Tuesday subject that can give you insights into improving lime mortar formulations which can outcompete concrete materials by enhancing workability and appearance.

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Temaer: rheology, Topic Tuesday, viscosity