The leading blog on nanocellulose

Mats Hjørnevik

Mats Hjørnevik has five years’ experience working on microfibrillated cellulose. As the marketing manager of the Exilva products from Borregaard, he works closely on introducing the concept of microfibrillated cellulose to the market. Mats has a M.Sc. in international marketing and experience from international locations.

Recent Posts

Topic Tuesday: How to perform with your oil-in- water-emulsion

By Mats Hjørnevik 11. September 2018

Mixing two liquids like oil and water is hard enough. At the same time keeping it stable, adds an additional level of difficulty in this challenge. And how can you reach the best performance on rheology and stability in the making of these emulsions? In this episode of Topic Tuesday, we are discussing the subject of emulsions; what are they, how do they work and how do we make them stable? Grab a coffee and joins us for a video session.

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Temaer: emulsions, Topic Tuesday, Stability

Research review August 2018: new nanocellulose findings

By Mats Hjørnevik 4. September 2018

This month’s research review has some interesting news from the world of nanocellulose. We have referred to a lot of interesting functionalities from this exciting material before, ranging from 3D printing to super reinforcer and rheology additives. Today, we are giving you the news of an interesting, and, I must admit, slightly unforeseen idea. It was uncovered in Asia. Dig in to this week’s blog post from the Exilva blog to read more.

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Temaer: Cellulose Fibrils, Health

3 great ways to exploit the large surface area of cellulose fibrils

By Mats Hjørnevik 28. August 2018

One of the benefits of highly fibrillated cellulose fibrils is its very high surface areaWhen the fibers are torn down to smaller and smaller fibrils, the surface area consequently increases, which leads to new properties and applications. Learn how its extreme water binding capacity, among other properties, may take your product to a new efficiency level. 

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Temaer: MFC

My coating is seeing blocking issues; but what’s my option dealing with it?

By Mats Hjørnevik 24. July 2018

A familiar problem for producers of coatings and polyolefins is what literature calls blocking. When blocking occurs, it is the coatings ability to create adhesion to itself that causes the problems. There are many available technologies for avoiding this, in which some are synthetically derived, and others are derived directly from nature. Could a bio-based alternative give you the effect you are looking for? If you are looking for some ideas, this is the blog post to read.

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Temaer: Film, Strength

Research Review June 2018: new technology is being created, and cellulose fibrils is participating

By Mats Hjørnevik 17. July 2018

Cellulose fibrils have been written and talked about for years. A substantial amount of reports have been written prospecting all sorts of application areas. Based on its functionalities, it seems to be a good rheology modifier, a good stabilizer and it is showing substantial strength enhancement. But is there any proof to the pudding and where do we find the latest developments? I have tried to gather a couple of relevant examples for you, which to me are fairly new developments. Dig into this week’s blog post to find out what they are!

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Temaer: MFC reviews

How to improve your organic solvent system with a bio-based alternative

By Mats Hjørnevik 12. June 2018

Bio-based is on everyone's lips these days, and there are a high number of initiatives going on in innovating new product systems with a bio-based background. In this post I will give you a sneak peak into the improvement of an organic solvent system, using a biobased addtive as an example. Cellulose fibrils is a green and environmentally friendly material that consists of a complex three dimensional network of cellulose microfibrils.

It is well known that cellulose fibrils , because of its high surface area and many available hydroxyl (OH) groups, has a high affinity for water. This result in a material with very high water holding capacity that forms strong gels in water at low concentrations. Since cellulose fibrils is so fond of water, it might be easy to think that the material would not perform well if it was dispersed in other solvent systems. However, this is far from the truth!

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Temaer: MFC

Looking for a rheology additive for a waterborne system? here are some hints on what to look for (and how to find a bio-based one)

By Mats Hjørnevik 5. June 2018

This week I would like to discuss water-based systems where the challenge is to apply the product effectively on a surface. This can be true for a high number of products ranging from coatings, adhesives, composites (for instance plastics), materials for 3D printing, deicing products and so on. The downstream processing and application of the product is by medium or high shear equipment, meaning either a roller, brush, a spray or the like. This calls for a shear thinning rheology system to stabilize the formulation and give the correct viscosity at each step.

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Temaer: rheology, Flow

Research review May 2018: new topics from the world of cellulose fibrils

By Mats Hjørnevik 29. May 2018

Ever heard about bouligand structures or tunicates? And how are these topics relating to nanocellulose? This week’s research review is giving you a summary of some really exciting news relating to strength performance from nanocellulose (nanocrystalline cellulose). In addition, we are bringing you news on nanocellulose as an art-preservation aid. Spend 4 minutes and read through some really interesting updates.

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Temaer: Cellulose Fibrils, MFC reviews

Trouble with cracking during drying of your coating, adhesive, putty or other products?

By Mats Hjørnevik 22. May 2018

One of my favorite characteristics of the cellulose fibrils is its behavior when drying or involved in the drying process of a product system. I have learned through some of our conducted tests that cellulose fibrils can act in an interesting and often beneficial way towards obtaining desired end product characteristics. Most of the examples on how the fibrils influence the drying are related to coatings. I however believe that similar behavior is possible to observe in application areas where a tight control of dry-out properties is desired. Evaporation of solvents is often the main technique for drying in many applications. I will therefore focus my blog post this time on this specific drying technique. Let me share some very interesting insights into why cellulose fibrils are improving the products upon drying.

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Temaer: Strength, Film, coating

How to improve art conservation by utilizing the technology advantage

By Mats Hjørnevik 15. May 2018

OK, so this case fascinated me a great deal. I have previously learned a lot on film forming properties, oxygen barrier properties and other related topics to this in the past. But recently I learned that the properties from microfibrillated cellulose and cellulose fibrils is starting to show potential in art preservation or conservation. But how does this take place, and what’s the main functionalities behind all this? I spent some time researching the subject, and today I am sharing my findings with you. Some key words: stability, transparency and mechanical strength. Dig in to learn more!

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Temaer: Film