The leading blog on nanocellulose

Innovation and Business Performance: Choose the right approach

By Andrew Wright 26. March 2019

The investment in change needed for high business performance in five years will compromise business performance in the short- to medium-term. The trade-off facing the Executive of any organisation is between investment in strategic goals and delivering acceptable (‘survival’) performance in the meantime. Here are 4 high-level approaches you should consider – and a hot tip from our side.

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Temaer: innovation

How has China become leading in sustainable technologies?

By Mats Hjørnevik 20. February 2019

In China we are currently seeing a massive shift towards sustainable technologies. Many are describing China as the next green superpower, and that China is positioning itself towards a new area where the accessibility to energy is becoming very different from the current situation. This can shift the power balance towards economies which embrace the new opportunities from more sustainable solutions. Where can you find opportunities in this? And are there opportunities for novel sustainable materials like cellulose fibrils and microfibrillated cellulose (MFC)?

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Temaer: innovation, Sustainability, Environment, renewable

Why new materials can play an important role in new innovations

By Mats Hjørnevik 7. February 2019

 Solving problems you have or initiate new innovations can lead down quite different paths. Sometimes the urge to get rid of a problem can lead to many quick decisions, but what should one really look for in these types of situations? Should your standard tool box of problem solvers be used, or do you have the opportunity to focus on upgrading this box? In this blog post, I will try to show you some concrete examples why adding new tools to your tool box can improve your functionalities beyond your scope, using the microfibrillated cellulose as an example. Simply, why new functionality beats substitution.

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Temaer: MFC, innovation

Are you a decision maker? What to consider when investing in innovation

By Andrew Wright 15. January 2019

The business case is central to directing investment in most organisations, but business cases are often biased substantially in favor of the outcome desired by their authors. It is the role of a responsible Executive to reject such ‘fantasy’ business cases, but this can lead to hard rules that also reject strategic investments in innovation.

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Temaer: innovation

Innovation is a gambling you cannot stand to lose. 5 steps to ensure performance from your projects

By Mats Hjørnevik 8. January 2019

Once you have taken the decision to strengthen your business based on organic growth you have already taken a very important strategic step. At the same time, you have placed yourself at the gambling table, because with all new opportunities comes a risk. But how can you take measures to control this risk and mitigate it as much as possible? Here are some practices you can utilize when looking for technological enablers to your new bio-based innovations.

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Temaer: innovation, waterborne, Biodegradability, Environment, New materials, renewable

High performance and durability with greener tire tread

By Otto Soidinsalo 2. October 2018

There is a growing interest to increase the portion of bio-based components in various consumables. We have previously discussed about the challenges to incorporate microfibrillated cellulose (MFC) into composite materials with hydrophobic matrixes, such as PLA. Today we will take a step even further and see how cellulose fibrils can support the development of more environmentally friendly tires with high performance and durability.

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Temaer: MFC, Barrier properties, innovation, Strength, Environment, New materials, Cellulose Fibrils

[VIDEO] Topic Tuesday: You need to change the way you think!

By Mats Hjørnevik 25. September 2018

Suddenly, the new tax on pollutants in China, their ban on solvent based coatings for containers, and the city of Shanghais ban on solvent based coatings for exterior walls and wood ware has changed things. Do you want to know more on how to adapt in rapid market changes like these? In this topic Tuesday we are discussing this and showing you a couple of concrete examples to get your ideas start running. Don´t miss out on this weeks interesting discussion on saving business with the necessary level of innovation.

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Temaer: innovation, Sustainability, New materials

Research review March 2018: new topics from the world of cellulose fibrils

By Mats Hjørnevik 3. April 2018

Continuously following the world of cellulose fibrils and the development is both dynamic and interesting. A lot of new inventions are taking place, based on the cellulose fibrils. We have given 3D printing a quite high focus in the last couple of reviews, but this week there are two other news items on the list: composites made from cellulose fibrils. Dig into this week’s research review to find out more on what might possibly be the next generation of composite materials.

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Temaer: MFC reviews, innovation, New materials

Topic Tuesday: A talk with one of the pioneers in nanocellulose and cellulose fibrils

By Mats Hjørnevik 27. February 2018

Dr. Julien Bras from the Grenoble Institute of Techonology has been working in the field of cellulose fibrils, nanocellulose and microfibrillated cellulose for two decades. He is considered as one of the pioneers on the concept as we know it today. In this 5 minutes chat with Dr. Bras, we touched upon several topics regarding this new material. Do not miss out on the opportunity to listen in to Dr, Bras ideas one some of the directions the cellulose fibrils and nanocellulose will be taking in the future. 

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Temaer: MFC, innovation, Sustainability, Topic Tuesday

Research review: new interesting applications for cellulose fibrils

By Mats Hjørnevik 6. February 2018

Within the field of nanocellulose and cellulose fibrils, there is an increasingly rapid pace of new developments, where the cellulose fibrils either appear on its own or as a part of an advanced relationship between several performance enhancers. Today I have collected two highly interesting, but very separate news articles for you, but where the common denominator is the ability to retrieve strength and performance from these types of materials. Enjoy!

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Temaer: MFC reviews, innovation, New materials