In China we are currently seeing a massive shift towards sustainable technologies. Many are describing China as the next green superpower, and that China is positioning itself towards a new area where the accessibility to energy is becoming very different from the current situation. This can shift the power balance towards economies which embrace the new opportunities from more sustainable solutions. Where can you find opportunities in this? And are there opportunities for novel sustainable materials like cellulose fibrils and microfibrillated cellulose (MFC)?
Once you have taken the decision to strengthen your business based on organic growth you have already taken a very important strategic step. At the same time, you have placed yourself at the gambling table, because with all new opportunities comes a risk. But how can you take measures to control this risk and mitigate it as much as possible? Here are some practices you can utilize when looking for technological enablers to your new bio-based innovations.
The technology of cellulose fibrils/nanocellulose is breaking new grounds, and my research review this week is focusing on materials development. So if you are wondering how new increasingly sustainable nanocellulose/thermoplastic solutions are looking, you should not miss out on this week’s research review!