This week’s blog post started its life when I attended a stakeholder forum which was organized by the Bio-Based Industries Joint Undertaking (BBIJU), a part of the EU H2020 initiative. I listened to a high number of innovators within several fields such as bio-fuels, bio-chemicals, as well as new and more sustainable materials. I started a line of thought, where the word paradigm occurred to me; I am part of a generation raised in the latter part of the 20th century where a majority of things we take for granted are based on technologies from the petroleum sector. The paradigm has given opportunities and challenges, but how does this paradigm affect us and our thoughts on innovation?
As a new boy in the world of cellulose fibrils, I am steadily getting an overview of what potential users of cellulose fibrils are interested in. The unique combination of properties that cellulose fibrils has is the obvious point most are interested in. In addition, the natural and renewable aspect to the material and the possibility to replace oil-based chemicals is becoming more and more important. But could there be more than that?
2017 has been a year of record storms and hurricanes. In August and September, the hurricanes lined up in the Atlantic and entered into populated areas one after another. The National Oceanic and Atmospheric Administration (NOAA) in the US reports that the statistics show an upward trend, also correlating to the size and magnitude of these hurricanes. The statistical data show uncertainties during the period from 1880s to 2016, but NOAA believes that the trend (based on research) shows a significant increase both in frequency and magnitude going forward. Why do I start my blog post on a nanocellulose blog with this? Well, because the link NOAA put between the Atlantic hurricane trends and global warming is obvious.